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Crossmedia

Be a Legend.

It's your turn to become a legend. Can you?

  • ULKER

  • Crossmedia

  • Digital Creative Director

  • 2014

You'll be a Legend.

Fenerbahce Ulker basketball team went to the Final Four and became national legends. Now it's your turn as a fan. Can you?

Our client, Ulker, is the main sponsor of Fenerbahce Basketball Team. After an amazing season, Fenerbahce Ulker went to the Euroleague Final Four and thus was born the "You'll Be a Legend" project.


{ #ArtDirection, #UI-Design, @Manajans-JWT }
  • IDEA

After the huge success of Fenerbahce Ulker, it was time to make the fans participate this amazing achievement. We created a platform and asked the fans to express their love of their team with the hashtag #EfsaneOlursun (#YouWillBeALegend). There was a twist at the end...

  • PLATFORM

We created the platform efsanelerbirarada.com and invited the fans to be a part of that legend. Tens of thousands of fans expressed their love.

1907 of these messages were chosen by the team players and carved under the hardwood pieces of Fenerbahce Ulker Arena. The hardwood pieces were then sent to the message owner. What a memorabilia for a fan!

  • CAMPAIGN

Different media were used to invite people to share their love & support on efsanelerbirarada.com, via their laptop, tablet or mobile.

The messages were presented on various locations (in the Arena, the locker room etc.) via LED screens.